Augmented Reality Brings New Dimensions to Real Estate

It’s raining, you’re tired and you’d rather not walk through a bunch of properties to figure out which would work best as your new home. Such is house-hunting. It’s exciting and fun, yet it can be exhausting, driving around looking for addresses and climbing stairs.

Well Augmented Reality in real estate changes all that. While looking at pictures in a brochure is nice, it’s only one representation – a static image of a place. Nothing can replace the real thing. AR takes real estate to new heights by making a more convenient and visual experience for potential home buyers who really don’t want to trudge through property after property.

Consider this: a home buyer conducts a digital walk-through of a house, essentially alleviating the headache of traveling and looking for street signs and house numbers. And how convenient it is for the international home buyer too. Perhaps you’re in London looking for a penthouse in New York, or in Lisbon wanting to rent a flat in Paris?

So how does it work? With Augmented Reality app on a smartphone or tablet, you can see a 360-degree view of a space like a new home, apartment, or office. On top of it, you can use AR to imagine all of your new furniture, appliances, wall furnishings and rugs where they are supposed to go. This is all before even purchasing the property.

Think about how great it is to envision huge items, like that sectional leather couch or the king-sized bed using AR. This beats finding out later that they’re too big for the doorway or that they don’t fit in the room you’ve assigned them to.

Now that you’ve found your dream home, you’re ready to paint and decorate. Using an app like PLNR, you can easily create floor plans without even taking out a ruler. The app scans the room, measures the area and sets up a floor plan so you can figure out how much paint you need and get started.

In real estate, the development phase is also critical. An architect or a construction worker can visualize changes to a building’s structure, helping to avoid costly mistakes. How about materials estimates too? This way you avoid running over budget purchasing resources and supplies you don’t really need. The bottom line: saving money. Who doesn’t like that?

And it’s not just about the home buyer; the advantages extend to the agents as well. It’s more than just viewing the structure of a home. For example, an Augmented Reality app in real estate can embed advertising. The ideas are endless in terms of gaining the attention of potential home buyers. Also, how about accessibility? There’s nothing worse for a home buyer who’s ready to make a purchase to not be able to reach the agent. Augmented Reality allows agents to embed an email or call feature so they can be reached right away. These tools help agents get in the good graces of clients because they save them time and money. If an agent can make the process of viewing properties – offices, homes, apartments – more convenient, then they are more valuable in the eyes of a customer, and more likely to make the sale.

So while there are numerous benefits to Augmented Reality in real estate, some limitations still exist today. Remember, in the simplest terms, Augmented Reality is an overlay of information that goes on top of the real world. You need to have a mobile device like a smartphone or tablet to experience it so it’s limited to people who have these devices but they are becoming more ubiquitous in society. Still, at this time, AR is unable to show natural light or provide smells or nearby sounds. The Augmented Reality experience is a little incomplete because it’s relegated to sights only. You don’t get a “real” experience but it is “augmented.”

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